Social & PR studio · Est. 2010
Brand builders & story tellers — connecting vetted on-location creators with hotels, restaurants, attractions, gigs, travel, fashion & beauty.
On time · On budget · Your branding is our mission
SonevaSunset suite reveal — first night in
12.1k
Saves
LumenSunday brunch with the kids
2.6M
Views
8.4%
Eng
Wildwood48 hours at the lodge
+22%
Bookings
Trusted by family-first brands & venues
Parent.media is a full-service studio creating beautiful digital experiences. We deliver user-generated content on time and on budget — your branding is our mission.
Since 2010 we’ve helped venues, brands and operators tell the stories that fill rooms, tables and seats — through creators who shoot on-location, in real time, with real audiences.
We use the power of creativity to help you scale campaigns, manage relationships, and tap into user-generated stories about you.
Briefs from concept to delivery. Vetted creators shoot on-location at your venue, hotel, restaurant or activation.
License pre-cleared, family-friendly UGC by sector — hotels, restaurants, attractions, festivals, travel, fashion, beauty.
A vetted bench of on-location creators across travel, fashion, beauty and family-friendly experiences.
End-to-end story production for venues, gigs and brands — paid social, owned channels, retail and OOH.
Conversion-led UGC briefs designed for paid social — hooks, formats and pacing tested across the network.
Subscription-style engagements that keep a steady drip of fresh UGC flowing through your channels.
Featured creators
Pulled from recent campaigns — venues filling rooms, restaurants filling tables, attractions filling seats.
Hotels
Family infinity-pool morning routine
Engagement: 8.4%
Restaurants
Saturday brunch with the kids
Saves: 12.1k
Attractions
First time on the dragon coaster
Reach: 2.6M
Festivals
Family stage at twilight
Watch time: 18m avg
Outdoor
Trail mix & trail mishaps
Click-through: 4.7%
Travel
48 hours in a fishing village
Bookings lift: +22%
Built for the experiences families pick
For venues & brands
Hotels, restaurants, attractions, festivals, fashion, beauty, travel — get authentic content shot on-location by creators who know how to capture a family-friendly experience.
Find creators near your venue or willing to travel. Brief them on the experience, vibe, and shots that drive bookings.
Skip the production cycle. Browse pre-made content shot in venues, restaurants, and attractions you can license today.
Every creator is vetted. Every asset is moderated. Compliant disclosures and clear usage rights baked in.
Briefs designed around real visitor moments — arrivals, meals, activities, the candid stuff that drives bookings.
Case studies
Real campaigns from venues, restaurants, and attractions — measured in weekend reservations, not vanity metrics.
Hotels & ResortsSoneva
26 family creators captured every corner of three resorts. Their content drove direct bookings throughout shoulder season and refreshed the brand's owned channels for 18 months.
Read story
Restaurants & CafésLumen
We briefed creators on the Sunday family service experience — high-chairs, kids' set menus, the works. The campaign moved a perception study by double digits.
Read story
Attractions & ActivitiesWildwood
On-park creators showed exactly what to expect with a 4-year-old, what to skip, and where to eat. Conversion on paid social tripled vs. brand creative.
Read storyFor creators
If you already shoot at family-friendly places — hotels, restaurants, festivals, attractions — there's a brand on Parent.media that needs your footage.
Document the venues, restaurants, gigs, and activities you visit. Bid on briefs or upload evergreen content for repeat licensing.
Hotels, attractions, festivals, restaurants — work with brands that genuinely host families and welcome creators on-site.
Set your rates. See campaign budgets up-front. Stripe-backed payouts the moment a brand signs off — no chasing invoices.
Clear usage rights. Granular consent. Honest take-rate. Block any brand or category that isn't a fit for the way you shoot.
How it works
Creators verify identity and portfolio. Venues set up brand profile, locations, and content preferences.
Brands post a campaign or browse the licensed-content library. Creators bid with rates and shoot dates.
Creators visit the venue, capture the experience, and share drafts in-platform. Revisions tracked end-to-end.
Approve content, lock usage rights, pay through Stripe. Creators are paid out automatically on delivery.
When the audience is families, the bar is higher. Every workflow on Parent.media is built so brands can trust the content, creators can trust the deal, and visitors can trust the venues featured.
What partners say
“We finally have a creator partner who understands family audiences without being saccharine. The content is honest and it converts.”
Lara Hensley
Marketing Director · Soneva
“Parent.media briefs run themselves. We post a campaign on Monday, get on-brand UGC delivered by Friday — every week.”
Rohan Mehta
Brand Lead · Lumen Group
“The creator network here actually shoots in family-friendly venues. That's everything when you're selling a kids' attraction.”
Maya Iglesias
Head of Growth · Wildwood
FAQ
Hotels, resorts, restaurants, family attractions, theme parks, festivals, tour operators, museums, and any venue or activity built for visitors with kids. If your audience is families, you belong here.
No. Creators just need to shoot in family-friendly settings and meet our content standards. Many of our top creators are travel and lifestyle creators who specialize in capturing places worth visiting.
Brands set venue access, dates, comps, and any restrictions in the campaign brief. Creators bid with their plan; once accepted, scheduling and confirmations happen in-platform.
Brands fund campaigns or license content through Stripe. Once you approve a deliverable, the creator is paid automatically. No invoicing, no chasing.
Yes. The content library lets brands buy ready-to-use, pre-cleared UGC — sortable by venue type, location, season, and use case — when you need creative fast.
Every brief and asset is reviewed against our family-safety policy. Likeness consents and child-privacy controls are enforced platform-side — brands never receive content that hasn't been cleared.
Whether you run a venue ready to fill more weekends or you’re a creator who shoots the places worth visiting — Parent.media is where family-friendly experiences get told.